Public Relations Adviser

ROLE:

To ensure that Girlguiding is actively and positively promoted and its reputation enhanced and safeguarded.

Appointed for an initial term of three years and may be reappointed for a further period of up to two years: this is not automatic and the usual term of appointment is three years.

RESPONSIBLE TO:

The County Commissioner 

PERSONAL QUALITIES:

1. Be a natural communicator both in writing and in face-to-face situations 
2. Know Girlguiding well, or be able to learn very quickly 
3. Have a wide range of contacts throughout the community, for example media, business and youth organisations.

RESPONSIBILITIES:

• Be a member of the County Executive and ideally all other Committees and advise the County Commissioner and County Executive Committee on public relations matters. 
• Ensure that Country/Region public relations programmes are implemented throughout the County. 
• Establish and lead a team of Division Public Relations Advisers, co-ordinate public relations policy and activities in the county, ensure adequate implementation, and monitor and assess results. 
• Prepare a public relations programme for the County, with an appropriate budget. 
• Liaise frequently with the Country/Region Public Relations Adviser in order to represent the County public relations team and to report back to the County Commissioner and County Executive Committee. 
• Represent the County public relations team at County level. 
• Promote Girlguiding at County level by:
  a) publicising events
  b) co-ordinating or assisting with the production and distribution of publications
  c) media relations
  d) handling crisis communication
  e) displays and exhibitions
  f) co-ordinating or assisting with recruitment and other campaigns
  g) setting up and maintaining a library of audio-visual material
  h) providing speakers with briefing and resource material
  i) improving internal communication throughout the County.
• Provide and co-ordinate public relations training within the County in co-operation with Programme and Training. 
• Encourage the appointment of Division Public Relations Advisers and identify the individuals to assist in Public Relations on an ad hoc basis.
• Any other areas mutually agreed within the County or specifically by you and the County Commissioner.

TERM OF OFFICE:

For details see The Guiding Manual

EXPENSES:

Claimed from County Office\Treasurer